PORTFOLIO COMPANY SERVICES

Hands-on delivery for your operator teams.

Clear offers. Confident pricing. Faster yeses without founder heroics.

Fund-backed only. If you’re an independent founder, explore our 1:1 Partnership instead.

Why you're here

The product works. The team’s smart.
But the yes is harder than it should be.

Calls run long because the offer isn’t obvious.
Pricing wobbles, so discounts creep in.
Deals stall while objections get handled on the fly.
New customers churn before they see value.
And the big wins? They still need the founder on the call.

It’s not about effort, it’s about how decisions are guided.
That’s what we fix.

Pre-investment:
Reduce thesis risk

When you’re deciding whether to lead, join, or follow on, conviction isn’t enough.
You need signal: how this company earns or loses the “yes,” and what the first 90 days should prove.

Strategic Psychology Audit

A sprint to find where “yes” gets stuck and how to fix it fast.

You’ll get:

• A Decision Framework showing how your buyer really decides

• A Leak Map across acquisition, activation, and retention

• Pricing recommendations and a prioritised Conversion Roadmap

• A one-line promise and “why now” message to test tomorrow

Best for: teams with solid traction but unclear story, leaky activation, or early churn creeping in.

£18,000 · 2–3 weeks

Post-investment:
Move the numbers this quarter

Once the cheque clears, it’s about momentum. The kind of movement a team can ship fast.

Revenue Psychology Rebuild

Turn founder-led selling into a repeatable system.
We’ll rebuild the choices, proof, and flows that make “yes” easier.

We’ll build:

• Offer and pricing architecture that holds up in real conversations

• Sales flows and proposals that close faster

• Objection-first messaging and renewal plays that stick

• Onboarding systems that protect and grow revenue

You’ll see:

• Shorter cycles

• Higher win-rate

• Rising ARPA

• Improved trial→paid conversion

Best for: post-investment companies ready to turn story and sales into a system.

£45,000 · 12 weeks

Ongoing:
Make it repeatable

Consistency beats willpower. The real advantage is when decision science becomes part of the operating system.

Scale Psychology Architecture

This is the stage where your business stops running on willpower and starts running on structure.

We build the decision systems that keep teams aligned, pricing strong, and customers renewing by default.

What we build together:

• Decision defaults. Simple rules and cues so choices stay consistent across Sales, CS, and Product.

• Onboarding and renewal flows. Customers see value fast and renewal becomes the natural next step.

• Expansion triggers and success plans. Built-in prompts that grow accounts without the push.

• Pricing events playbook. How to run rises, bundles, or add-ons without losing trust or win-rate.

• Light instrumentation. Track friction and “yes-rate” with the tools you already use.

What you’ll see:

• Fewer handoffs lost between teams.

• Smoother renewals, natural upsells.

• Confident pricing conversations.

• Growth that compounds quarter after quarter.

Best for:
Post-PMF companies scaling fast and ready to replace founder-driven energy with a system that earns “yes” on its own.

£65,000 · 16 weeks

Who this is for

• Fund-backed companies (£500k+ ARR)

• Teams with working products and early traction

• Operators ready to test, measure, and ship

Work begins via fund introduction.
We scope, set metrics, and ship your first live asset within a week.

Stop guessing.
Start collecting more yeses.

What we fix so the yes is easier

Every portfolio has the same sticking points. We focus on the ones that move value fast and keep showing up in board conversations.

Decision Benchmarking

Show where yes gets stuck. Track what matters: trial→paid, activation, velocity, NRR.

Offer & Positioning

Say what you do in five seconds, backed with proof that actually lands.

Pricing & Packaging

Tiers, anchors and fences that feel fair lifting ARPA with win-rate steady.

Sales Enablement

Objection-first flows. Crisp proposals. Follow-ups that don’t meander.

Onboarding, Retention & Expansion

Kill early churn. Build habits. Make renewal the default.

Leadership Cadence

A weekly loop that ships; a quarterly review that compounds.

Question we hear

Will we need to change our brand?
No. We change how decisions are guided, not your identity.

Do you replace a CRO or agency?
No. Your team and partners run channels. We give them a system that earns yes.

How fast will we see movement?
Audit → a plan in 4 weeks. Rebuild → shipped in-quarter. Scale → compounding quarter-on-quarter.

Will you talk to customers?
Yes with targeted qual and win/loss to hear the decision story directly.