We re-architect how your team creates yes

Where yes is breaking inside your team

If any of this sounds uncomfortably familiar, you are in the right place.

• Pricing feels messy and political. No one is sure what you can really charge.

• Sales, product and CS each tell a different story about value.

• Trials, demos and onboarding are busy, but they do not turn into committed customers fast enough.

• Renewals and expansions depend on heroics from individuals, not a repeatable path.

It is tempting to treat each one as a separate problem.
They are not.

They are all parts of how your organisation creates yes.

Inside that, there are usually two levels of yes:

• people who set the yes

• people who deliver the yes

The first group decide pricing, offers, stories and rules.
The second group live it every day in design, marketing, sales, onboarding, support and renewal.

We design our work for both.

Yes is not magic. It is architecture.

Every yes has a structure behind it. Most teams just cannot see it clearly.

We call that structure your Yes Architecture, and it has four moving parts.

Price

The numbers, tiers and trade offs that signal value and shape decisions.

See how to price for yes

Story

The words and proof your team use to explain that value.

Journey

The path from first contact to first result. Friction points included.

Renewal

The moments where people decide to stay, expand or leave.

We map how yes works across these four areas with your team, then redesign the parts that are holding you back.
So instead of hoping for yes, you are set up to create it on purpose.

Three ways we work with teams

Same thinking, different levels of commitment.
You can start small, go deep, or re-architect the whole thing.

Yes Scan

A fast diagnostic to find where yes is getting stuck.

You know something is off. You are just not sure where to start.
The Yes Scan is the "show me the real picture" phase.

Timeframe
1 to 3 weeks.

Yes Sprint

A focused sprint to fix one high value yes problem.

This is for when you already know the hotspot and want it sorted properly.

Get the right people in the room, solve quickly, implement changes by the end.

Timeframe
2 to 4 weeks.

Yes Architecture

Longer term work to align the whole system.

This is for when the whole thing needs to work together.

Not just one fix, but a joined up Yes Architecture.

Timeframe
3 to 6 months.

For the skimmers:

If you know you need more of the right customers to say yes, start with a conversation.

What changes when you fix how yes works

This is what usually shifts once your Yes Architecture is working for you, not against you.

• Higher average deal size without a debate every single time.

• Shorter time from first contact to committed customer. Less circling, more decisions.

• Fewer discount demands and last minute wobbles at the finish line.

• Renewals that feel expected and prepared for, not fragile and last minute.

• A team that shares one value story, not six versions.

“Yesology cut through the noise and gave us actions we could use straight away.”

Arvind Satyam, Chief Commercial Officer, Pano AI

“The team are now all putting the user first, something we’ve found difficult to instil across all departments.

Vanja Lagercrantz, Head of User Experience and Design, Coop Sverige

"The impact was immediate. We closed a project at 2 to 3 times higher just one week after."

Clarke Ching, Author

How we work with your team

• We work across functions.
  We bring together the people who set the yes and the people who deliver the yes, so it is not owned by one team or one loud voice.

• We co design, we do not lecture.
  Sessions are working sessions that end with decisions, drafts and next steps, not just sticky notes and selfies.

• We leave tools behind.
  Playbooks, scripts and structures your team can use without us in the room.

As one client put it:

"I always knew this was a problem, but could never get everyone to see the same picture. Now we have one picture and a plan."

Ready to get more yes, on purpose

If you need more of the right customers to say yes, repeatedly, the fastest move is a Yes Intro.
Nothing fancy. Just a focused conversation about how yes works in your organisation right now and where it is falling apart.

Or email us with a question if you are not quite ready to talk.

Lauren, Co-Founder & Applied Behavioural Scientist

lauren@yesology.co.uk